{"title":"Johnny Urban","description":"\u003csection class=\"brand-hub brand-hub--johnny-urban\"\u003e\n\n\u003cdiv class=\"brand-hero\"\u003e\n\u003ch1\u003eJohnny Urban\u003c\/h1\u003e\n\u003cp\u003e\u003cem\u003eSustainable backpacks and bags from Hamburg – minimalist design, recycled PET, fairly produced.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJohnny Urban\u003c\/strong\u003e was founded in 2016 in Hamburg's Schanzenviertel district and stands for modern, functional and sustainable \u003cstrong\u003ebackpacks\u003c\/strong\u003e, \u003cstrong\u003ebags\u003c\/strong\u003e and \u003cstrong\u003ecaps\u003c\/strong\u003e. Many models from the \u003cstrong\u003eEco Series\u003c\/strong\u003e are made from recycled polyester (rPET) – sourced from PET bottles, PFC-free impregnated and produced in BSCI-certified factories.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"brand-eco-series\"\u003e\n\u003ch2\u003eThe Eco Series – made from recycled PET\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eEco Series\u003c\/strong\u003e is the heart of the range. The main material is \u003cstrong\u003erecycled polyester\u003c\/strong\u003e – sourced from PET bottles that would otherwise end up in landfill or the ocean. In 2020 alone, 1.2 million 0.5-litre bottles were processed. The fabrics are \u003cstrong\u003ePFC-free impregnated\u003c\/strong\u003e and therefore low in harmful substances.\u003c\/p\u003e\n\u003cp\u003eThe best-known Eco models are the rolltop \u003cstrong\u003eAaron\u003c\/strong\u003e (18 l), the compact \u003cstrong\u003eRobin\u003c\/strong\u003e (12.5 l) and the junior variant \u003cstrong\u003eAaron Junior\u003c\/strong\u003e for children.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"brand-series\"\u003e\n\u003ch2\u003eTop Models Overview\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAllen\u003c\/strong\u003e is the travel family: rolltop backpacks with separate laptop and shoe compartment – available as Medium, Large, XL and travel variants for weekend and long-distance trips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobin\u003c\/strong\u003e (Eco Series) is the compact daypack with rolltop, available in S\/M\/L. Made from rPET, includes laptop compartment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJen, Billie, Lou, Ally and Hailey\u003c\/strong\u003e are the women's bag families: crossbody bags, shoulder bags, tote bags and shoppers – minimalist, vegan, in timeless colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDean, Mika\u003c\/strong\u003e and \u003cstrong\u003eBob\u003c\/strong\u003e represent the cap line: curved and flat visors, dad caps and beanies in black, grey, beige, khaki and seasonal colours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLuca, Jona\u003c\/strong\u003e and \u003cstrong\u003eErik\u003c\/strong\u003e are classic city daypacks with different volumes – for commuters, students and everyday use.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"brand-usp\"\u003e\n\u003ch2\u003eWhy Johnny Urban?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainable materials\u003c\/strong\u003e – Eco Series made from rPET (recycled polyester from PET bottles).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFair production\u003c\/strong\u003e – BSCI and ISO certified factories in Southeast China.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist design\u003c\/strong\u003e – timeless lines, muted colours, without large logo prints.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHamburg brand\u003c\/strong\u003e – designed from the Schanzenviertel since 2016.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan\u003c\/strong\u003e – most models are completely animal product-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"brand-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions about Johnny Urban\u003c\/h2\u003e\n\n\u003ch3\u003eWhere does Johnny Urban come from?\u003c\/h3\u003e\n\u003cp\u003eJohnny Urban is a German brand from Hamburg, founded in 2016 in the Schanzenviertel district. Designed in Hamburg, manufactured in BSCI-certified factories in Southeast China.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is the Eco Series?\u003c\/h3\u003e\n\u003cp\u003eThe Eco Series is the sustainable main line. Fabrics are made from recycled polyester (rPET) – sourced from PET bottles. The impregnation is PFC-free. Best-known models: Aaron (18 l), Robin (12.5 l), Aaron Junior.\u003c\/p\u003e\n\n\u003ch3\u003eAre Johnny Urban backpacks vegan?\u003c\/h3\u003e\n\u003cp\u003eMost Johnny Urban models are vegan – they use no animal materials. For models with leather details, this is indicated in the product description.\u003c\/p\u003e\n\n\u003ch3\u003eWhich backpack models are suitable as laptop backpacks?\u003c\/h3\u003e\n\u003cp\u003eMost daypack models have a padded laptop compartment: Allen Medium\/Large\/XL, Robin Medium\/Large, Aaron and Luca Medium\/Small. Travel variants of the Allen series additionally have a separate shoe compartment.\u003c\/p\u003e\n\n\u003ch3\u003eAre there children's backpacks from Johnny Urban?\u003c\/h3\u003e\n\u003cp\u003eYes – the Junior line includes Aaron Junior, Linus, Mio, Nino and Felix. All made from recycled PET, in child-friendly sizes and with reflective elements.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/section\u003e","products":[{"product_id":"johnny-urban-arthur-crossbody-bag-18-cm-black","title":"Johnny Urban Arthur - Bolso bandolera 18 cm (black)","description":"\u003cp\u003eThe Johnny Urban Arthur Crossbody Bag 18 cm in Black is a compact shoulder bag particularly suitable for casual use. 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